Consumer Marketing Specialist
 

• Consumer products manufacturer has a need for a Consumer Marketing Specialist
• Organization has been in business for 7 years and has been experiencing between 30-100% growth year after year and as a result they are expanding their staff and hiring for a newly created position to manage and create a direct to consumer marketing sales department
• This position is located in the Palatine, IL office – will work remotely
• Past placements describe the organization as fast paced, an exciting, challenging organization that offers an excellent work-life balance with 3 weeks of vacation to start
• Local candidates only

 
Job Responsibilities:

• This role will work within the D2C team and the corporate marketing team to help define and implement strategies that generate and grow the sales to all D2C customers.
• Leverage technology, data, and content to deliver results.
• Responsible for understanding consumer segments and coding personalized experiences based on data.
• Develop plans and work cross-functionally to identify opportunities that support D2C key performance indicators, regularly reporting success metrics to leadership. 
• Developing a paid marketing strategy and identifying, implementing, and optimizing paid channels to scale revenue while maintaining profitability
• Self-manage the department with the intention of it growing to maximize results across owned and paid channels, including SEO, paid media channels and email marketing
• Own marketing KPIs and digital attribution, measuring the ROI of marketing spend and leveraging the insights from those KPIs to adjust campaigns and test new ideas
• Develop and execute a retention strategy, leveraging Email and other channels, to increase repeat purchase and increase customers
• Test new marketing channels to identify new growth opportunities
• Ensure brand mission and values are communicated effectively and develop clear brand campaigns that are executed across all channels
• Present plans for scaling the team at different stages of growth
• Perform other projects as needed

Requirements:

• BS/BA/AAS degree is required; preferably in Marketing, Supply Chain, Operations, Business or related majors
• 2+ years of experience working in e-commerce Direct two consumer sales and marketing position
• Experience with D2C advertising platforms (Facebook, Instagram, Google, Constant Contacts, etc.) and analytical tools to track KPI’s and ROI
• Self-directed with the ability to create a department from scratch and having the mentality of owning and creating the department
• Experience working in a or with consumer products, foods, personal care products, toys or closely related manufacturing / distribution industries is preferred.
• Strongly prefer experience working with retailers (i.e. Walmart, Target, HomeGoods, Michaels) and ecommerce sites (i.e. Amazon, Wayfair, Overstock)
• Proficient user in MS Office, and ERP systems preferred
• Ability to multi-task, work in a fast-paced environment, attention to detail, and ability to learn quickly
• Excellent communication skills with the ability to speak to customers on a daily basis to solve any necessary related problems