Salt Lake City, UT

Job Description

Job Description

The Company

A very well-respected, profitable privately held company based in Salt Lake City and they are in the Consumer Products Industry. Excellent company representing world class life sustaining products.

The Position

The Digital Marketing Manager will pull marketing channel strategies together in a quantitative way to drive traffic, conversion, and awareness. E-commerce experience profitably growing other online brands.

The primary responsibilities of the Digital Marketing Manager include:

• Lead overall planning, forecasting, and optimization of a multi-channel customer loyalty strategy that will drive significant new customer and revenue growth including 10M on Amazon and 10M on the website sales

• Manage dollar marketing budget, prioritizing and allocating resources to owned and paid channels effectively, to meet significant growth goals on both Amazon and Ecommerce channels while establishing clear ROI matrix for all activities

• Identify high-potential channels and make recommendations for acquisition involving segmented, tailored outcomes based on research and data

• Define a growth roadmap that optimizes the company’s conversion funnels and engagement, working cross-functionally to implement it

• Work well with the company’s high performing in-house Marketing Team, and a network of appropriate agencies that can scale with the company qualifications

• 3+ years of relevant work experience in high-growth consumer-facing environments, mandatory e-commerce experience

• Strong working knowledge of digital measurement and testing tools

• Proven ability leading and managing innovative and effective marketing programs that generate results including SEO, affiliates, paid digital (YouTube, Facebook, Instagram, Google, Yahoo, Bing), email, print and social

• Proven ability leading and managing conversion optimization

• Help with the planning and execution of a promotional and advertising activities

Job Type: Full-time

Salary: $90,000.00 to $130,000.00 /year

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