Tampa, FL
Posted:

Job Description

About Us: 

Our client is a rapidly growing franchise leader headquartered in Tampa, Florida. They are a high-energy organization with dynamic leadership and an engaged team. Their services are in high demand. The company was established in 2005, has 37 current franchisees nationwide, and is on pace to expand to 100 by 2024. 

 

We have a plan to get our customers back to the things that matter quickly and hassle-free.

We have a plan to accelerate your career!

 You will need an entrepreneurial mindset, a strong desire to impact others’ lives, and an interest in creating your success.

 

About You:

Our client is looking for a driven individual motivated by client satisfaction and continued success to join their Marketing team either at their headquarters located in Tampa, Florida, or remotely.

The Digital Strategist will integrate digital assets, raise brand awareness, collaborate on marketing campaigns, lead digital activation projects, and measure digital channels’ efficiency and effectiveness. They will work with an internal marketing team that values collaboration and accountability.

The Digital Strategist will provide transparent insight into all data key points that are clear to understand and improve campaigns’ digital performance. They will consistently monitor and improve upon comprehensive website data, focusing on SEO metrics, managing A/B testing, and content strategy.

 

Essential Duties:

  • Drive website traffic and acquire leads.
  • Manage metrics measuring digital program’s success and optimize programs.
  • Provide expert POV to team and executives around evolving digital best practices.
  • Stay up to date with digital technology developments.
  • Review, Optimize and Improve SEO metrics for website for both national and local pages.
  • Review PPC metrics on a national and local level; analyze and report on the data found.
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends
  • Conduct keyword research according to the latest keyword research strategies
  • Optimize lead nurturing process and marketing automation through content, social channels, and email
  • Propose new and improved ideas on inbound marketing campaigns
  • Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display and search advertising using web analytics tools.
  • Manage improvement of current digital marketing campaigns, including web, SEO/SEM, social media, and display advertising.
  • Have hands-on experience with WordPress and creating, editing front-end
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

 

Required Education and Experience:

  • Bachelor’s degree (B. A.) from four-year college or university; or two or more years related experience and training; or equivalent combination of education and experience.

Computer Skills:

  • Above average computer skills focus on digital marketing experience regarding SEO, PPC; (Google Tag Manager, Google Analytics, Google AdWords, Bing, SemRush, Moz, BrightLocal, etc.)
  • Google Certified in AdWords and Analytics would be ideal.
  • Ability to implement Click Funnels.

 

Benefits include a competitive starting salary, Health, Dental, Vision, PTO, and a 401K program will be implemented in 2021.

 

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