New York, NY

Job Description

Manager, Paid Search

A passionate and driven search professional, you excel at translating the digital strategy set at the senior level into daily tactical execution. You’re ready to challenge the status quo to produce world-class search campaigns for high profile brands and take pride in your ability to clearly articulate the outcomes of the tactics and the strategy to the client as the day-to-day client lead. You thrive in a multi-functional role and enjoy training and coaching team members to ensure flawless tactical execution.


Key Responsibilities

  • Exhibit understanding and ability to clearly discuss paid search fundamentals (Acronyms, Jargon, etc.)
  • Lead a day-to-day client and cross-department relationships
  • Drive client growth through data-drive and qualitative recommendations
  • Supports business growth efforts by assisting others with proposals, research and data collection
  • Oversees and manages client reports and analysis
  • Works with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
  • Support meaningful test ideas: soliciting recommendations to client and able to effectively execute and measure
  • Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
  • Establish understanding of media types beyond paid search and understand how paid search fits into a larger digital/marketing strategy
  • Create and present case studies, POVs, etc.
  • Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
  • Have clear POV on best practices for how to manage Vendor Relationships
  • Express differences on Media Metrics
  • Lead, develop and manage Sr. Analyst & Analyst staff
  • Offer guidance support, direction and provide development opportunities and ongoing feedback
  • Ensure direct reports have received all tools and training to excel in their roles, this includes but is not limited to deal math, sales techniques and excel
  • Main team contact for questions or problem solving
  • Assist team with conflict resolution, conference calls and meetings where necessary
  • Coaches and mentors team and evaluate staffing needs and makes recommendations for direct reports training/development, responsible for performance evaluations & regular feedback
  • Supports and drives corporate culture initiatives…Less


Desired Skills & Experience

  • Bachelor’s Degree or equivalent experience in Marketing, or a related field
  • 4+ years of paid search preferred
  • Expert on Google, Yahoo & Bing
  • Expert on at least one bidding platform such as Marin, Kenshoo or Search Ads 360
  • Have basic story-telling ability as well as ability to lead virtual and in-person presentations
  • Experience with within an agency environment required
  • Excellent writing skills with an attention to detail
  • Expertise with Microsoft Excel, Word, and PowerPoint is required
  • Ability to multitask and handle other duties as assigned
  • Spanish proficiency is a plus


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