To be successful in today’s business world, having an online presence is crucial. However, it’s not just about creating a profile on Facebook, Twitter, Linkedin or any other site. Engagement is essential to generate brand awareness. Below are tips to help grow your online presence to help your brand.

• Have a daily presence. While you don’t want to overrun your customers’ social media spaces, having a daily presence is important. Make a point to send out at least one post per day.
• Post at appropriate times. If you post too early or too late in the day, people could miss out on what you have to say. Think about your audience and when they will be online and post accordingly.
• Post meaningful things. If your posts do not appeal to your general audience, individuals will start to lose interest and could eventually unfollow you. Counteract this by posting engaging posts that will instead increase your following.
• Take advantage of social media tools. Since social media has blossomed so has the development of tools and applications that aid in social media presence. Research what tools and applications would be best for your business and take advantage of them.
• Be patient. Rome wasn’t built in a day. Your online presence won’t be either. Stick to your plan and continue to try to build your following – even if the process is slow at first. It will take time.

Use these tips to help expand your pre-existing online presence or to jump start your social media accounts.

Photo Credit: http://www.thedrum.com/news/2013/10/12/third-uk-social-media-users-dont-use-facebook-twitter-youtube-flickr-pinterest